Elodie Richard, Executive Director of the Estée Lauder Canada Brand, said,
“Our incredible talent of women in our #BecauseOfMyAge campaign [is] redefining what it means to grow older by sharing their unique journeys and inspirations to others. Their recognition of their own worth and personal milestones is courageous and admirable.”
#BecauseOfMyAge features four well-known Canadian media personalities whose stories illuminate the power of self-confidence and the richness of personal experiences.
The roster of talent includes:
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Lisa LaFlamme: a Canadian television journalist and formerly the chief anchor and senior editor of CTV National News. -
Jennifer Valentyne: television/radio personality and content creator. -
Leslie Yip Boucher-Harris: editor-in-chief, and publisher of eliteGen, a Chinese-English bilingual luxury lifestyle magazine, and morning show host at A1 Chinese Radio, Toronto’s top-reaching Chinese radio station. -
Vânia Aguiar: an international model and fashion & beauty journalist based in Quebec who’s spent 20 years making a difference in society by advocating for the social participation of young people living with an intellectual disability and autism.
The #BecauseOfMyAge campaign which includes local talent from each market, has already rolled out into leading countries around the world, such as the United Kingdom and the United States.
Lisa, Jennifer, Leslie, and Vânia will be featured on Estée Lauder Canada’s social media platforms alongside a paid digital initiative that aims to reach a broader audience.
Sharalyn Orr, Executive Director of The Estée Lauder Companies’ Ageless Innovation Centre of Excellence, commented,
“Women over 40 tend to get told things like ‘you look great for your age’ or ‘you’re so impressive for your age’ and they don’t feel like compliments because of that qualifier. Estée Lauder has turned that comment on its head with the #BecauseOfMyAge campaign to instead celebrate all that she is because of her age.”
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