Grande said,
“I’m so excited for the launch of this fragrance collection that is so incredibly unique for me. It is more expansive and bold than anything we have ever done and I am very excited about this opportunity to deliver these little letters of love to my fans all over the world, via scent. Each of these stunningly crafted scents have been designed to evoke the many different moods and phases of Love. It is a celebration of love and intimacy of all beautiful kinds: romantic love, platonic love, self love.”
Fragrances were made in partnership with Luxe Brands and act as a “love letter from Grande to the world.”
The collection was made with Robertet and International Flavors and Fragrances.
Lovenotes fragrances come in soft A-shaped glass bottles that are finished with a rose gold metalized plate resting on the shoulder. The rose gold cap pays homage to Grande’s first original fragrance bottle, adding a nod of nostalgic charm.
Each label is made from premium paper, offering a luxurious and tactile touch to complement and elevate the experience.
Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands, commented,
“With over a decade of developing and creating iconic fragrances together that have resonated with consumers around the world, we were inspired to push the boundaries with a unique approach to this launch. Ariana is considered amongst an elite class of perfume innovators and this collection personifies Ari’s passion and love for fragrance and creating beautiful products for her fans.”
Lovenotes Collection
Pink Woods
This North American exclusive includes notes of Italian bergamot, vetiver, lotus flower, tonka bean, cashmere woods, and a hint of cotton candy.
Vanilla Suede
A U.K. exclusive fragrance that includes sandalwood, rice milk, vanilla bean, and liquid musk.
Angels Kiss
This scent is available in Pan Europe as a Douglass exclusive and includes notes of berries, rose water gelato, whipped musks, rose, amber, and blonde woods.
Pressed Petals
It is an Australian exclusive with notes of bergamot, lemon, violet leaves, jasmine petals, raspberry, sandalwood, amber, and marshmallow.
As part of the launch, Grande partnered with photographer and director Carljin Jacobs for a new campaign.
The campaign highlights Grande in moments of carefree fun in pink areas, surrounded by heart shapes, romantic swings, and silk rose beds.
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