Look no further if your holiday wishlist includes a Chick fil-A-themed blanket or a pillow with chicken nuggets.
The online store is the first ever to be launched by the chicken chain. It features quirky merchandise that pays tribute to some of its most beloved items. Highlights include an “I Heart Waffle Fries” hoodie, a “Chicken for Breakfast” hat, and a clutch that looks like Chick-fil-A sandwich packaging.
Chick-fil-A stated that it expects the products which cost between $15 and $75 to sell quickly — and the chain has already begun planning for additional merchandise next year. This is the first time Chick-fil-A has sold branded clothing or gifts. However, it has previously sold its beloved sauces at grocery shops.
This is just one example of how fast-food restaurants have been expanding beyond food to generate buzz and excite customers.
This is an opportunity for McDonald’s and other companies to use outside of TV ads, Andrew Charles, Cowen’s restaurant sector analyst, said recently. He also stated that aging brands need to find a way to appeal to younger customers, so selling trendy merch is a “home run.”
McDonald’s (MCD), has enjoyed a runaway success selling its Cactus Plant Flea market toys and sweaters for hundreds to even thousands of dollars more than the retail price on secondary sites. Chris Kempczinski, CEO of McDonald’s (MCD), stated that “50% of our stock of collectibles was sold within the first four days.” This is in addition to plans to sell more merchandise next month, including Chicken McNugget stockings as part of its holiday promotion.
Chipotle (CMG), has an extensive online store that sells items made from responsibly sourced clothing and souvenirs. It quickly sold out of the lemonade-scented soy candles that were designed to look like a Chipotle cup (CMG) in August.
Diners are not only buying branded hoodies: Dunkin collaborated with TikTok’s favorite beauty brand e.l.f Cosmetics in launching a limited-edition makeup line inspired by Dunkin’s coffees, donuts, and other beverages.
Larissa Jensen is a vice president of NPD and a beauty industry advisor. She said that brands are using more unexpected collaborations to remain relevant and attract younger shoppers.
Jensen stated earlier this year that “our studies show that one-third of consumers aged 18-44 are likely to purchase products from collaborations.”