Featuring notes of pear, wild rose and white musk, the fragrance was created by Dior’s creative director, Francis Kurkdijan.
The floral print bottle design comes from Baby Dior’s artistic director, Cordélia de Castellane.
“For Baby Dior, I wanted to create a scented water for little ones that is as simple as they are,” Kurkdjian said in a statement. “A child says ‘yes,’ says ‘no,’ ‘I like’ or ‘I don’t like.’ A formula imposed itself, like an impulse, a smile.”
The water-based scent is made of 98% natural-origin ingredients and is free of alcohol, making it safe and gentle for babies’ skin.
“I wanted to bypass the inevitable orange blossom that has long been the signature scent of childhood, and find a soothing fragrance in a different formula: a dewy and green pear note, brightened by wild rose, wrapped in soft, cottony, protective musks,” Kurkdjian added.
Dior says it rolled out its first-ever perfume for Baby Dior in 1970.
The Baby Care Product Market Flourishes
According to Transparency Market Research Inc., the global baby care products market is projected to flourish at a CAGR of 6.2% from 2021 to 2031. A valuation of $163.4 billion is anticipated for the market in 2031.
Dior is not the only luxury brand catering to babies (or their parents). Last year, French luxury design house Hermès unveiled Cabriole—its first fragrance designed specifically for children.