Last Week Haas announced a new technical partnership with TOYOTA GAZOO, the motorsport division of Toyota. That sees the legendary manufacturer make a return to Formula 1, and the technical partnership will also include branding on the Haas race cars, starting with this weekend’s United States Grand Prix in Austin.
But America’s one F1 team is not done making moves.
The team announced a new sponsorship partnership with insurance company Orion180 on Monday, a “multi-year” arrangement that will also go into effect starting with this weekend’s United States Grand Prix. According to the announcement “Orion180’s logo will adorn the VF-24 as well as race suits, and team kit from the 2025 FIA Formula 1 World Championship. The company will engage in cross-team collaborations and events, and a host of dynamic activations in marquee races across the United States.”
“I’m delighted to welcome Orion180, one of the fastest-growing and innovative U.S. insurers, as the latest long-term partner of MoneyGram Haas F1 Team,” said Haas Team Principal Ayao Komatsu. “Orion180 understands the value of charting a different course to compete with the top incumbents, something we fully understand competing at the pinnacle of motorsport. We welcome their trust in how we are evolving and look forward to delivering great value to them throughout our partnership.”
“We couldn’t be more excited to partner with the MoneyGram Haas F1 Team, a team that perfectly reflects our own path to success and core values of precision, agility and excellence,” said Ken Gregg, CEO and Founder of Orion180. “We are winning against much larger and better-known brands through our thoughtful, more proactive and innovative insurance solutions that closely mirror what customers need today in a difficult homeowners market.”
At the moment Haas trails Visa Cash App RB F1 Team by three points for sixth place in the F1 Constructors’ Championship standings. We will see if they can close that gap this week in Austin.
