The brand’s global creative director, Kanako Takase, is a renowned makeup artist who resides between Tokyo and New York and works with the world’s top fashion magazines, designers, and photographers. She sees the world from the “Tokyo-minded perspective,” and her work on set with the editorial community globally and backstage at runway shows helps inform her work for the brand.
Takase explains, “My goal is to help people everywhere by creating quality makeup products that have pro performance in mind yet are easy to use so that everyone can discover the artist in themselves. I want people to enjoy and embrace their own beauty but not be afraid to explore and experiment with a variety of looks, colors, textures, and products.”
Products in the brand’s lineup include:
The Matte Lip Liquid
The Lipstick Extreme Shine
The Mascara Intense Lashes
Pop-Up in New York
A pop-up will launch September 8th at Bloomingdale’s 59th Street Flagship New York Store introducing customers to an immersive Addiction Tokyo experience. Customers will be encouraged to discover and play with the products across the eye, cheek, and lip categories. Special focus will be on the brand’s 99 shades of eyeshadows that come in a variety of textures that can be layered, mixed and matched.
“We are thrilled to be launching Addiction Tokyo in the United States. We believe now is the right time to introduce the brand to the American consumer as it has been a favorite in Japan for over 14 years,” says Akira Matsubara, CEO of Kosé America; Executive Director in charge of Marketing Strategy Div. and Europe and America Business Div. of Kosé Corporation. “We think the brand will be a compelling discovery for the customer here especially since we have seen growing interest in the market in Japanese beauty.”
The backdrop for the launch of Addiction Tokyo is New York Fashion Week. Kanako will be working behind the scenes at select fashion shows with her team of makeup artists creating new beauty looks with the Addiction Tokyo products. These looks will be accessible to the customer via the brand’s social media platforms, the website, and the pop-up.
More Kosé News
Kosé Corporation recently tapped Japanese professional baseball player Shohei Ohtani as its newest global ambassador.