L’Occitane en Provence Taps Aria Mia Loberti as Brand Ambassador

L’Occitane en Provence, which is now a certified B Corp, has announced a collaboration with actress Aria Mia Loberti.
Named one of the 2023 TIFF Rising Stars by the Toronto International Film Festival (TIFF), Aria stars in Shawn Levy’s upcoming four-part film adaptation of the Pulitzer Prize winning novel “All the Light We Cannot See” by Anthony Doerr.
Managing Director Adrien Geiger remarked, “I am very proud to have Aria as L’Occitane en Provence Ambassador. This choice was obvious to both Aria and the company as we share the same values.”

Shared Commitment to Drive Positive Change

In line with their shared values and commitments to drive positive change for people and the planet, L’Occitane is dedicated to cultivating opportunities for all individuals to be able to see and experience the exceptional beauty that nature has to offer.
For more than two decades, the brand has been active in supporting projects and initiatives to combat avoidable blindness through the L’Occitane Foundation. Championing inclusivity since 1997, L’Occitane has also committed to helping those who are blind or have low vision by adding Braille to much of its product packaging. This commitment resonates deeply with Loberti, not only because of her own human rights advocacy, but also since she herself has low vision.
L’Occitane’s founder Olivier Baussan reflects on their first encounter, “The moment I met Aria Mia Loberti, it was clear that there was a serendipitous meeting of the minds. The synergy of philosophy and beauty is what brought us together.”
As one of L’Occitane’s new brand ambassadors, Aria will represent L’Occitane’s shea butter hand cream. This selection stands as a tribute to the tactile nature of shea butter, and how it nourishes hands—”hands that for some act as eyes and awaken other senses,” says the brand.
Moreover, this choice embodies a pledge to the women of Burkina Faso, affirming the brand’s global commitment to empowering women.

More L’Occitane News

L’Occitane International recently reported a solid start to FY2024 with net sales of €502.2 million ($546.9 million) in FY2024 Q1, representing growth of 20.2% at reported rates or 24.5% at constant rates.

Source link

About The Author

Scroll to Top