The winners include all types of brands, including household products, food, beauty, and personal care—and several beauty brands made the cut.
This year’s awards recognize 19 winners across innovative brands in North America that have transformed their categories—plus five Wavemakers, which are “products that show great potential for future success.”
The winners were chosen for making “a significant impact in reshaping their respective industries,” NIQ states, adding that these brands “break through the clutter and achieve market vitality.”
Allison Paul, vice president, NIQ BASES, explains, “Our Breakthrough Innovation Award winners represent the pinnacle of innovation in their respective industries. They have not only introduced groundbreaking products but have also connected deeply with consumers to address unmet needs effectively.
Paul adds, “These products have set new standards for excellence, and their success is a testament to the power of understanding consumer demands and delivering on those expectations.”
The 19 US winners of the 2023 NIQ Breakthrough Innovation Awards include the following three beauty brands:
Dr. Squatch Personal Care – Dr. Squatch, LLC
Eucerin Sun – Beiersdorf
Native Hair Care – Procter & Gamble
Plus—two of the five “Wavemaker” honorees are beauty products. They are:
e.l.f. Halo Glow Liquid Filter – e.l.f. Cosmetics
Mighty Patch pimple patches – Hero
See the complete winners’ list at NIQ.
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