This is part of a strategic partnership that will last until 2030.
Beauty Packaging Staff12.20.24
Puig (Beauty Packaging’s No.13 Top Company) announced it will acquire Charlotte Tilbury Limited by 2031.
This is part of the companies’ renewed strategic partnership that will last until 2030.
Marc Puig, Chairman and CEO of Puig, said,
“It is a privilege to continue our strong collaboration with Charlotte and her team. Charlotte has a unique, pioneering vision, differentiated from other makeup artist brands, and was already redefining the future of makeup and skincare when we first started to work together in 2020. We have achieved so much since then, and it is with great pleasure that we announce the extension of our partnership.”
In 2020, Puig acquired the brand, in which Tilbury kept a minority stake. Since then, Puig has tripled the brand’s net revenue and brought Charlotte Tilbury to Ulta.
Tilbury commented,
“I am fully convinced of the value and potential that is still to be created and captured in the upcoming years by Charlotte Tilbury Limited. Continuing this collaboration with my team and Puig feels like a natural progression, driven by the same innovation, vision, and ambition that have defined this iconic brand over the years.”
According to reports, Charlotte Tilbury will retain a minority stake in its beauty brand while Puig assumes full ownership.
This is part of the companies’ renewed strategic partnership that will last until 2030.
Marc Puig, Chairman and CEO of Puig, said,
“It is a privilege to continue our strong collaboration with Charlotte and her team. Charlotte has a unique, pioneering vision, differentiated from other makeup artist brands, and was already redefining the future of makeup and skincare when we first started to work together in 2020. We have achieved so much since then, and it is with great pleasure that we announce the extension of our partnership.”
In 2020, Puig acquired the brand, in which Tilbury kept a minority stake. Since then, Puig has tripled the brand’s net revenue and brought Charlotte Tilbury to Ulta.
Tilbury commented,
“I am fully convinced of the value and potential that is still to be created and captured in the upcoming years by Charlotte Tilbury Limited. Continuing this collaboration with my team and Puig feels like a natural progression, driven by the same innovation, vision, and ambition that have defined this iconic brand over the years.”
According to reports, Charlotte Tilbury will retain a minority stake in its beauty brand while Puig assumes full ownership.
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