Investors in this round of funding included Ridgeline Ventures; Wonderment Ventures; actor Yvonne Strahovski; celebrated poet and artist, Rupi Kaur; longtime lululemon executive, Celeste Burgoyne (President, Americas & Global Guest Innovation); dermatologist Dr. Shannon Humphrey; and veteran consumer investor Manica Blain (Top Knot Ventures).
Fueling Growth Initiatives
The equity raise will fuel various growth initiatives including an increased marketing spend, retail expansion, clinical trials, and new product launches. Finally, the brand is simultaneously building its global reach through a strategic partnership with luxury hotels including: the St. Regis, The Ritz, J.W. Marriott, and W Hotels, placing Sahajan’s products in four hundred properties and 200,000 luxury hotel rooms worldwide.
“I am thrilled to announce this round of funding and the brand’s North American expansion, helping to secure Sahajan’s position as the leader in Ayurvedic, clean beauty,” said Lisa Mattam, CEO and Founder of Sahajan. “I started this brand with a clear mission: to bring ancient Ayurveda and its time-tested, high-performing ingredients to the beauty world, creating products with unparalleled efficacy. With this round of funding and the strategic hotel distribution, millions of people across the world will experience the power of Sahajan.”
Sahajan is a digital-first beauty brand with growing retail sales, which currently contribute to approximately 25% of its overall business. In addition to retail growth and new customer acquisition, Sahajan will continue to build on its notably strong community—with 14% of lifetime value sales being attributable to customers who have purchased 10 times or more.
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In September, Proven, an expert in personalized beauty, raised a $12.2 million Series A from existing investors with NewH2 Ventures serving as lead investor.